Xbox One: How to Advertise Effectively

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Valery Aloyants
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Microsoft has just released a very effective spot to launch its new Xbox One, mixing visual effects and live action.



Entertaining and catchy, the new advertising spot for the Xbox One, broadcast on Youtube, is also tinged with humor with direct references to the next games of the launch, such as Ryse: Son of Rome, Titanfall, Forza 5, or Dead Rising 3 .

Of course, such a production is expensive and not only because of the 3D effects, but also to afford the American actor Zachary Quinto (Spock in Star Trek) and the English football player Steven Gerrad (Liverpool FC). Advertising also targets a very Anglo-Saxon audience.

We obviously discover the added value of this new generation console, where games and entertainment are merged into a single product.

Microsoft Xbox One Introductory price €399


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